14 March 2007

Czech Republic official website logo









I like the new Czech Republic logo which is result of a competition. This colorful callouts(talking balloons) reflect the fresh vision of the country. I've been in Prague since last august, i see here that people has many things to tell others. They want to talk and express themselves. For a long time communist regime was here and it took the freedom of the people, cut the connections with out world. Now they want to connect to rest of the world again. They want to collaborate with foreign countries they want to make exchanges. The new logo is a result of this feelings, talking balloons in different colors. The design and content of the site is informative,friendly. Easy to approach and open to world. Like Czech people, they are relax and easy to communicate.
Design belongs to Side2 studio. Here an interview with designers about the logo.


note: You can figure out what u have in common with Czechs here:
what we share with...

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